Guangzhou Yuou Technology Co., Ltd was Founded in 2017, it
specializes in providing highquality shock absorbers, air springs,
compressors, distribution valves and other core chassis and
suspension components for the global aftermarket of highend
automobiles (e.g. MercedesBenz, BMW, Audi, Porsche, Land Rover,
etc.).From the very beginning, the company locked its target market
in the demanding mature markets of Europe and the United States,
and its development history is history of centered on precise
market positioning, lean supply chain management, digital
empowerment, and customer value creation.
Stage 1: entrepreneurial foundation and market entry
1.Rigorous supplier screening and quality control system
establishment: the operation team in-depth core auto parts industry
belt, through the field audit, sample testing, small batch trial
production, the establishment of the first batch of core supplier
library.
2.Focus on professional exhibitions and online marketing: Actively
participate in auto parts exhibitions to show the core products and
technical strength. At the same time to start the basic B2B
platform operation, keyword optimization and precise advertising.
3. Build “precise matching” database: operation and technical team
cooperation, invest resources to build a VIN code compatibility
database covering the target high-end models, open the high-end
replacement market.
4. Lean order fulfillment process: design standardized order
receiving, confirmation, production tracking, inspection, customs
clearance, shipping process, using basic ERP or form tools for
management, to ensure that the first batch of orders are delivered
on time and accurately.
Achievement:
Successfully established stable cooperation with a number of
domestic high-quality suppliers that meet the standards.
The VIN code database took shape and became the core selling point
of sales.
Established basic export business process and customer service
system.
Stage 2: Scale Expansion and Efficiency Improvement
1. Deepen supply chain collaboration and planning:
Introduce a more mature ERP system to visualize orders,
procurement, inventory and production status.
Establish a forecast sharing mechanism with core suppliers (based
on sales trends and historical data) to improve supply chain
response speed.
2. Explore the layout of overseas warehouses: Pilot third-party
overseas warehouses in major target markets (e.g., Germany, the
U.S.) for best-selling models and general-purpose parts.
3. Specialize and digitize customer service:
Establish a multi-language (English/German/Spanish, etc.) customer
service team to provide pre-sales technical advice and after-sales
support.
Build an online customer portal to provide order tracking,
technical document downloads, and self-service inquiries (VIN
code).
4. Initial practice of data-based operation: Using ERP and CRM data
to analyze sales trends, product life cycle, and customer
purchasing behavior to guide sales strategy and inventory stocking
decisions.
Achievement:
ERP system was successfully launched, and core business processes
were online and standardized.
Established professional customer service team and online portal,
customer satisfaction increased.
Sales achieved rapid growth, and the product line established a
certain degree of visibility in the field of shock absorbers and
air suspension core components.
Stage 3: Resilience Building and Value Deepening
1. Supply chain diversification and resilience building:
Develop alternate suppliers to avoid single-source risk.
Optimize the logistics portfolio (air/sea/European Union liner) and
dynamically adjust it to cope with the fluctuation of
transportation capacity.
Enhance dynamic safety stock management in overseas warehouses and
utilize algorithms to balance out-of-stock risks and costs.
2. Deepen product and operation synergy to enhance added value:
Based on market demand and customer feedback, operation synergistic
product development: launching “easy-to-install” kits, “suspension
solution packages” (including shock absorbers + air springs +
related accessories) for specific models.
3. Fine-tuned operation and cost control:
In-depth analysis using BI tools: optimize product mix (focusing on
high-margin and high-turnover products), and accurately eliminate
long-tailed and inefficient SKUs.
Fine-tuned logistic costing and management, and sought the optimal
transportation solution.
Explore automated processes: introduce RPA or intelligent tools in
order processing, data entry, and basic customer service Q&A.
Achievement:
Successfully weathered the global supply chain crisis, with
delivery stability better than the industry average, earning a high
degree of customer trust.
The “solution package” and specialized technical content became a
competitive differentiation advantage, and the brand's professional
image was consolidated.
Maintained healthy profit margins against the backdrop of rising
raw material and logistics costs through refined operations.
The core customer base expanded steadily and the repurchase rate
increased significantly.
Stage 4: Intelligent and Sustainable Development (2024 to present)
1. Intelligent Upgrade:
Explore the application of AI in demand forecasting, intelligent
replenishment, automated customer service (intelligent chatbots to
handle frequently asked questions), and quality inspection (image
recognition).
Deepen the application of BI to achieve more accurate sales
forecasting, inventory optimization, and customer behavior
insights.
2. Globalization operation deepening:
Optimize the existing overseas warehouse network and assess the
feasibility of setting up regional distribution centers in emerging
markets.
Localization: Localize website language, marketing content, and
payment methods for different markets. Set up a specialized team to
research and expand products for new energy high-end models.
3. End-to-end user experience optimization: Continuously integrate
online and offline touchpoints (website, CRM, customer service,
logistics tracking) to create a seamless, transparent and efficient
user journey.
Guangzhou Yuou Technology Co., Ltd has grown from an innovative
enterprise in the foreign trade industry in 2017 to become an
important player in the export of high-end automotive shock
absorbers and suspension components. From 0 to 1: it relies on
precise positioning, strict control of source quality, building
core fit data, and building basic processes.
The development path of Guangzhou Yuou Technology Co., Ltd is an
evolutionary path that constantly adapts to market changes,
embraces technological innovation, is customer-centered, and
pursues excellent efficiency and resilience. In the future, the
company will continue to deepen the construction of operational
capabilities to provide more reliable, efficient and valuable
services for the global high-end automotive aftermarket, driving
the business to new heights.
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